Attention: Information Publishers & Digital Marketers…
If you can write at a 6th grade level you can fix the flattest tire in your sales funnel in a spare 30 minutes…
Don’t be alarmed. But as you read this…
For the lack of one CRITICAL email…
There’s a good dad who works tirelessly in his online business explaining to his daughter why he won’t be able to afford her first choice college.
For the lack of one CRITICAL email…
Another business owner knocks back her third scotch and rocks as she struggles with decision of selling her failing business and slinking back to the corporate world with her tail between her legs.
For the lack of one CRITICAL email…
Another is teetering on the edge of divorce because his wife can’t understand why he’s never fully present for her or the family.
Now… what feels like a steel knife in my windpipe is that for every one of those hard working entrepreneurs there’s a thousand more that feel like crying when they wake up because they don’t want to get out of bed and go to work in the very business that they built.
But then…
There’s a few online business owners are doing better than ever.
Am I talking about the big behemoths like Amazon, Google or Zappos?
Nope.
I’m talking about the little guy running wildly profitable and successful online businesses that used to bring in 6 figures a year that NOW bring in 6 figures PER MONTH….WITHOUT huge payrolls…and WITHOUT the daily dump truck load of stress.
What’s the difference between the business owner who’s giving up on their dream and the one who’s sawing logs dreaming even bigger dreams?
It’s likely no secret to you…It’s simply a sales funnel that works.
Now…You likely know this already, right?
You know if your sales funnel purred like a kitten then your marketing would be like a vending machine where you plop in 50 cents and pull $1 out…like clockwork.
This is when business is FUN.
You’d strut around proud as a peacock, because you’re scaling, you’re hitting goals and you’re impacting the world.
So, Where does it all go to hell in a hand basket?
Let’s pull the curtains back together. May I ask you?
Which of these will likely convert more prospects for you over time?
- Your sales letter? (The best convert at under 5%)
- Your Video Sales Letter? (The best convert at under 10%)
- Your Twitter account?
- Your email follow up system (the best convert at 50% and more over time)
Now I totally cheated! I gave you big hints, but did you pick “D”?
Yes? Well – you’re a smaht cookie☺
It’s true… “The FORTUNE IS IN THE FOLLOW UP!”
There’s no other one piece of a sales funnel that will convert more prospects into customers than your follow up system. There’s nothing even close. It’s the engine that turns ad dollars into profit dollars.
But, I can almost hear you saying… “Hold on DUDE! I’ve got email follow up and it’s not converting anywhere NEAR 50%!”
I hear you. Let’s chat about this. It’s deceptively simple when you “see” it.
In short, your follow up system, your most POWERFUL tool for conversion, may not be working for you because you’re simply missing a few critical pieces.
Let’s imagine a long line of dominos…
I bet dollars to donuts you played with dominos as a kid? You line them up. You make sure the spacing is just right. Then you push the first one and what happens? The rest of the dominos topple over.
Intuitively, you know if you space them too far apart or if you were to pull out a couple dominos the rest won’t fall over.
With me?
Good.
This is mucho important.
Now, if the goal of the game is to knock over as many dominos as possible, then which domino is the most important and critical in the whole parade of dominos?
ANSWER: The FIRST ONE!
And after selling over $10 million worth of products and services through email marketing alone and helping my clients sell millions more with their email marketing.
I know firsthand – The FIRST EMAIL in your sequence will make or break you.
Get the first email wrong and what could’ve been a wildly profitable business that supports a lush lifestyle only limps along like a lovable, but lame dog.
Let’s change that for you shall we?
I call our little secret weapon the DOMINO EMAIL.
While it’s a pretty simple email to construct, nearly everybody gets it partially wrong or totally wrong. In fact, most people put very little thought into it at all. I was guilty too. It took me two years to figure out and I calculate I missed out on over $1.2 million in PROFIT.
In part 2:
- I’ll show you the CRITICAL missing piece of the Domino Email. (I haven’t had one client get this right. After we fix it clients are excited about the massive increase in conversion and TOTALLY PISSED about all the sales they’ve missed out on in the past.)
- I’ll walk you through step-by-step on how to set up your own Domino Email. (Hint: I stole most of my secrets from Hollywood.)
- I’ll give you a template that will make your Domino Email a snap to write. (If you can write at a 6th grade level it will be a cinch.)
- I’ll include a WORKING EXAMPLE from one of my businesses in the relationship niche.
In short:
In about 30 minutes (give or take) after you consume part 2; you’ll be powerfully equipped to set up your own Domino Email. The results may astonish you. If you’re like my clients: you may even be a little pissed off about all of the money you’ve lost because you didn’t know about the Domino Email sooner.
